In launching TruSygnal, Burns Logistics CEO Ed Burns wanted to provide a way to allow small carriers to create relationships with shippers that typically shy away from brokers.
Shippers are increasingly seeking so-called mini-bid contracts to bridge a transitioning market reflected by carriers cutting capacity.
With a “reintroduced” ground freight shipping option, UPS hopes to tempt LTL shippers seeking alternatives to LTL rates that are up 12% on average from mid-2023.