If supply chain visibility has become a commodity, where everyone can see where their cargo is, then the real value of technology lies in what it empowers us to do with that visibility; however, in today’s world of fast-evolving smart technology, visibility alone no longer suffices.
The next evolution is actionable intelligence, technology that connects data across the entire supply chain to drive both operational excellence and environmental performance. In my line of work, I’ve seen firsthand how smart technology is transforming visibility from information into real impact, reshaping the supply chain industry and redefining how we measure success.
Right now, the hottest topic at every logistics event is AI and how it’s being used to predict delays before they happen. Add to that digital twins, which model greener routing scenarios, and carbon traceability tools that reveal the emissions cost of every movement and we have a powerful toolkit helping supply chain leaders act faster, collaborate smarter and cut carbon across every link.
Modern technology delivers true value when it turns insight into action, rerouting freight to avoid congestion, optimising port calls to reduce idle time, and selecting transport modes based not just on cost or speed, but on carbon efficiency.
Today, visibility is the map, but smart technology is the intelligence that reads it, interprets it, and guides us toward a cleaner, more efficient global supply chain.
And as I continue working with trailblazers across the globe, one thing remains clear, the future of logistics isn’t about seeing more, it’s about doing more with what we see.