Even if visibility has become standard, technology still adds value because of the pace at which the cross-border environment is changing. New fees, shifting tariff structures and evolving de minimis rules aren’t happening slowly or predictably. They’re happening quickly, and sometimes with almost no advance notice. In that kind of environment, companies need the ability to adapt.
If you’re not advancing your technical capabilities, you will fall behind. The volume of regulatory change alone requires systems that can adjust quickly, whether that means updating workflows, modifying how data is captured or ensuring customer communication stays accurate. Technology allows logistics providers to be nimble enough to implement changes as soon as they’re required.
A major part of the value comes from automation. We’re focused on using technology to streamline work that used to be entirely manual. For example, we can record our training sessions and use AI tools that can turn those recordings into clear, consistent standard operating procedures. When rules or processes shift, being able to update documentation immediately is essential.
We’re also looking at AI to improve data accuracy. That includes address validation, analyzing transit patterns, reviewing rate structures and reconciling data we receive from partner vendors with our own processed data. These tasks have become more complex as more countries consider new address requirements, import fees or adjust their customs requirements. Having tools that can identify discrepancies earlier helps us respond more effectively.
Ultimately, visibility tells you what’s happening and technology is what allows you to act on it quickly, accurately, and in a way that keeps both retailers and consumers informed. In a landscape that’s changing this rapidly, that ability to adapt is where technology still delivers real value.